An edited extract from a speech about Leadership in the Wine Industry made by Michael Ratcliffe at the Stellenbosch launch of the book ‘Grape - from Slavery to BEE’ by Dr. Wilmot James, Prof Jakes Gerwal and Jeanne Viall.
Would it be inappropriate to ask just who is in charge of the South African wine industry? Who is providing overall leadership for the industries growth and development and who is laying the groundwork for a sustainable future?
The South African wine industry is having a tough time. The trading environment is brutal and global economic conditions show little evidence of improving. The industry is beset with challenges and is in need of direction. Where is the decisive strategic thinking, the ambitious and bold master plan and the careful thought that characterises the most successful global businesses? Where is the cut and thrust?